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April 9, 2026
The Attorney Who Wins the Room
By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center How Highly Competent, Ethical Attorneys Grow Their Practices Without Ever Feeling Like a Salesperson There is a word that makes most attorneys uncomfortable. Not objection. Not deposition. Not even opposing counsel. The word is sales. The moment it enters the conversation, something shifts. Shoulders tighten....
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