By Edward Gelb, ALM Aurora Legal Marketing and Consulting The difference between a thriving law firm and one that’s merely surviving often comes down to one critical factor: the quality of your team. A-players, those exceptional attorneys and staff members who consistently exceed expectations, drive innovation, and elevate everyone around them, are the foundation of...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting The legal profession is demanding, high-stakes, and often unforgiving. Behind the confident courtroom personas and polished professional exteriors, many attorneys grapple with profound fears that can impact their careers, mental health, and overall success. Understanding these fears and implementing practical solutions is essential for building a...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In the legal profession, technical expertise and courtroom prowess are undeniably important. However, one of the most critical factors determining client satisfaction and long-term success is often overlooked: Communication. Attorneys who master the art of clear, consistent, and compassionate communication don’t just retain clients—they build lasting...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting The legal profession has long maintained an uncomfortable relationship with the concept of sales. Many attorneys recoil at the word itself, associating it with aggressive tactics, manipulative persuasion, or conduct unbecoming of a learned professional. This mindset, however, represents a fundamental misunderstanding of what professional sales...Read More

To view the original article, click here. June 6, 2025 Lauren Horwitz Law firms are investing in technologies for operational efficiency and to become more competitive in a crowded market. Increasingly, managed service providers (MSPs) are helping law firms with Microsoft 365 management so that law firms can operate more efficiently and retain clients. Here’s...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting Networking at legal events can feel like a high-stakes performance. You’re surrounded by accomplished attorneys, potential clients, and future colleagues—all while balancing a drink and trying to appear both approachable and professional. Yet, effective networking remains one of the most powerful tools for career advancement in...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting Here’s what separates winning lawyers from losing lawyers: knowing when to stay quiet. Most attorneys lose cases they should win because they can’t resist asking one more question. They get a great answer, establish a damaging fact, catch the witness in a contradiction, and then they...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s hyperconnected legal landscape, the most successful attorneys aren’t just skilled advocates; they’re visible, accessible, and present across multiple channels where their potential clients live, work, and seek solutions. The concept of omnipresence, traditionally reserved for divine attributes, has become a practical necessity for legal...Read More

By Edward Gelb, ALM Aurora Strategic Marketing and Consulting If you’re a solo attorney or small firm owner drowning in casework and considering pausing your marketing efforts to “catch up,” this article could save your practice. The decision to stop marketing when feeling overwhelmed is one of the most costly mistakes attorneys make—and ironically, it’s...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In the highly competitive legal industry, attorneys face a unique challenge: communicating complex legal services in ways that both potential clients and search engines can easily understand. Clear messaging isn’t just about good communication; it’s the foundation of effective attorney branding that drives client acquisition, builds...Read More