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The Attorney Who Wins the Room
By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center How Highly Competent, Ethical Attorneys Grow Their Practices Without Ever Feeling Like a Salesperson There is a word that makes most attorneys uncomfortable. Not objection. Not deposition. Not even opposing counsel. The word is sales. The moment it enters the conversation, something shifts. Shoulders tighten....
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The Three Marketing Mistakes
By Edward Gelb, ALM Aurora Legal Marketing and Consulting/Law Practice Advancement Center You built a practice worth being proud of. You’ve fought for your clients, sharpened your legal instincts, and earned a reputation in your market. But if your phone isn’t ringing the way it should, or worse, if it’s ringing and you’re still not...
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Time Leverage
By Edward Gelb, ALM Aurora Legal Marketing and Consulting/Law Practice Advancement Center There is a trap that swallows nearly every successful attorney at some point in their career. It looks like productivity. It feels like dedication. But it is slowly eroding your ability to grow, lead, and build the firm you envisioned. The trap is...
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Run Your Practice on Data
By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center Why the Most Dangerous Decision in Your Law Firm Is the One You’re Making on Instinct Ask most attorneys how their firm is performing and you’ll get one of two answers. The first: “We’re doing great. Really busy.” The second: “Things are a little slow...
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As the fashion, apparel, and beauty industry enters a pivotal year, market normalization, supply chain realignment, intensifying regulation, and rapid technological adoption are reshaping competitive dynamics. Foley’s Fashion, Apparel & Beauty industry team examines the legal and business developments most likely to impact the industry — from IP litigation and M&A trends to regulatory change,...
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Negative Online Reviews
By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center In today’s digital landscape, online reviews can make or break a law practice’s reputation. A single negative review on Google, Avvo, or Yelp can deter potential clients before they ever pick up the phone. For attorneys, whose practices depend heavily on trust and credibility, negative...
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Christopher E. Benjamin County Court Judge
By Christopher E. Benjamin County Court Judge, Eleventh Judicial Circuit of Florida Effective January 15, 2026, the Eleventh Judicial Circuit implemented Administrative Order 26-04, joining other Florida circuits in requiring disclosure when generative artificial intelligence (AI) is used to prepare court filings.[1] This order reflects a broader national transition as courts respond to the integration...
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By: Gilbert K. Squires Past-president of the Miami-Dade Bar As I reflect on what Black History Month means for me. I decided to share part of my story.  From the Isthmus of Panama, I moved from engineering into international arbitration and mediation, and, as a special magistrate, followed the natural arc of my life in...
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Intake Process
By Edward Gelb, ALM Aurora Legal Marketing Law Practice Advancement Center Every day, law firms across the country lose thousands of dollars, not because they lack legal talent, not because they don’t market well enough, but because their front door is broken. That front door is your client intake process, and if you’re running it...
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The 5 KPIs Every Law Firm Should Know
By Edward Gelb, ALM Aurora Strategic Marketing Law Practice Advancement Center Here’s a question that separates profitable law firms from those who struggle: Can you tell me, what it costs for you to acquire a new client? Not a guess. Not a ballpark figure. The actual number. If you’re hesitating, you’re not alone. After working...
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