When you’re facing thousands of pages of contracts, correspondence, and evidence, getting to the facts that matter can feel like searching for a needle in a haystack. Using AI for document summaries empowers teams to cut through the noise and get to the facts sooner. Instead of your team reading every page of a 50-page...Read More

By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center Most lawyers work 60-hour weeks and still feel invisible online. Here’s the system that changes everything. There’s a quiet revolution happening inside some of the most successful law firms in the country, and it has nothing to do with better billable hours, a flashier website,...Read More

By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center In any growing law practice, there is no shortage of focus on strategy, marketing, and operational systems. These are all important. However, none of them will produce lasting results without strong leadership from the firm’s partners. Growth does not come from activity alone. It comes...Read More

M E M O R A N D U M TO: Voluntary Bar Associations, Local Judicial Campaign Practices Committees FROM: Judge Dawn K. Hudson, Chair, Judicial Ethics Advisory Committee DATE: April 22, 2026 RE: 2026 Judicial Campaign Conduct Forums On behalf of the Supreme Court of Florida and the Court’s Judicial Ethics Advisory Committee, I...Read More

The announcement marks the fifth year in a row the Florida Lawyers Mutual Board of Directors has declared a dividend for qualifying members. Oviedo, FL — Florida Lawyers Mutual Insurance Company announced earlier this month that its Board of Directors has declared a dividend to be paid to qualifying policyholders during 2026. This marks the...Read More

5 Red Flags You Can’t Ignore By Edward Gelb, ALM Founder & CEO | Aurora Legal Marketing & Consulting | Law Practice Advancement Center You hired a marketing agency with high hopes. They promised more leads, better visibility, a packed consultation calendar, and a practice on the rise. Months later, you’re staring at invoices that...Read More

By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center How Highly Competent, Ethical Attorneys Grow Their Practices Without Ever Feeling Like a Salesperson There is a word that makes most attorneys uncomfortable. Not objection. Not deposition. Not even opposing counsel. The word is sales. The moment it enters the conversation, something shifts. Shoulders tighten....Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting/Law Practice Advancement Center You built a practice worth being proud of. You’ve fought for your clients, sharpened your legal instincts, and earned a reputation in your market. But if your phone isn’t ringing the way it should, or worse, if it’s ringing and you’re still not...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting/Law Practice Advancement Center There is a trap that swallows nearly every successful attorney at some point in their career. It looks like productivity. It feels like dedication. But it is slowly eroding your ability to grow, lead, and build the firm you envisioned. The trap is...Read More

By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center Why the Most Dangerous Decision in Your Law Firm Is the One You’re Making on Instinct Ask most attorneys how their firm is performing and you’ll get one of two answers. The first: “We’re doing great. Really busy.” The second: “Things are a little slow...Read More