By Edward Gelb, ALM Aurora Strategic Marketing and Consulting If you’re a solo attorney or small firm owner drowning in casework and considering pausing your marketing efforts to “catch up,” this article could save your practice. The decision to stop marketing when feeling overwhelmed is one of the most costly mistakes attorneys make—and ironically, it’s...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In the highly competitive legal industry, attorneys face a unique challenge: communicating complex legal services in ways that both potential clients and search engines can easily understand. Clear messaging isn’t just about good communication; it’s the foundation of effective attorney branding that drives client acquisition, builds...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In the rapidly evolving legal landscape of 2025, successful attorneys understand that practice management extends far beyond case-by-case operations. While many lawyers excel at tactical thinking—managing deadlines, preparing briefs, and serving clients—fewer invest the time to develop a comprehensive strategic vision for their practice. Yet this...Read More

August 4, 2025 Chris Lasecki, CISSP Advanced cybersecurity consulting can be a secret weapon, helping you outcompete larger firms while building operational maturity. Is cybersecurity a universal pain point in the legal industry? “Do we have a fractional CISO? No. We can barely keep up with the technology we have, let alone figure out what...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting Running a successful law practice requires more than just legal expertise; it demands the strategic implementation of systems that transform your firm from a collection of individual efforts into a well-oiled machine that generates predictable revenue. By systematizing your operations, you create a practice that works...Read More

In the weeks and months before December 7, 1941 – that “day that will live forever in infamy” – the plan was simple.  When the armies of Imperial Japan came sweeping through southeast Asia, the American forces based in the Philippines would fall back upon positions in and around Manilla Bay, there to await rescue...Read More

Most attorneys begin their careers as exceptional technicians—skilled legal practitioners who focus on solving client problems, analyzing case law, and winning arguments. But running a successful law firm requires more than just legal expertise. It requires leadership, vision, and strategic thinking. It requires becoming the CEO of your firm, not just the lead attorney. The...Read More

Author: Marco Delgado If you’re reading briefs late at night because admin tasks ate your day, you’re not alone. But you don’t have to accept this as the cost of running a small firm. Artificial intelligence (AI) offers small law firms a way to compete with larger practices—without adding staff. From automating routine work to...Read More

Katherine Graham, publisher of the Washington Post, is remembered for her heroic decision to publish the “Pentagon Papers” – a decision entirely vindicated by the Supreme Court. But she had another – admittedly much briefer – involvement in a crucial Supreme Court decision. In 1940, not long after Felix Frankfurter had become an associate justice,...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s digital-first world, your law firm’s website serves as far more than just an online business card. It’s your firm’s digital storefront, credibility barometer, and often the first, and sometimes only, impression potential clients will have of your practice. For legal professionals operating in an...Read More