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An exclusive opportunity for members of the Miami-Dade Bar Association to experience custom clothing at preferred private-client pricing. For a limited time, select current-season fabrics will be offered at 20–35% BELOW RETAIL on custom attire for both men and women. Suits Sport Coats Dress Shirts Trousers Designed specifically for attorneys and professionals who value: Executive presence...
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Speak to Your Best Potential Clients
By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center Why the attorneys winning clients today aren’t louder, they’re more precise. There is a persistent myth in legal marketing: that broader reach equals better results. If you just get your name in front of more people, the clients will follow. Run the billboard. Sponsor the...
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Rhea Shivnani
by: Rhea Shivnani |  Before this experience, I had a limited understanding of legal aid. I thought that legal aid meant free legal services for those unable to afford counsel. However, I did not fully appreciate the immense scale and depth of Dade Legal Aid. They serve thousands of low-income residents annually, handling crucial cases ranging...
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When you’re facing thousands of pages of contracts, correspondence, and evidence, getting to the facts that matter can feel like searching for a needle in a haystack. Using AI for document summaries empowers teams to cut through the noise and get to the facts sooner. Instead of your team reading every page of a 50-page...
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The Repurpose Content Machine
By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center Most lawyers work 60-hour weeks and still feel invisible online. Here’s the system that changes everything. There’s a quiet revolution happening inside some of the most successful law firms in the country, and it has nothing to do with better billable hours, a flashier website,...
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Leadership by Law Firm Partners
By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center In any growing law practice, there is no shortage of focus on strategy, marketing, and operational systems. These are all important. However, none of them will produce lasting results without strong leadership from the firm’s partners. Growth does not come from activity alone. It comes...
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M E M O R A N D U M TO: Voluntary Bar Associations, Local Judicial Campaign Practices Committees FROM: Judge Dawn K. Hudson, Chair, Judicial Ethics Advisory Committee DATE: April 22, 2026 RE: 2026 Judicial Campaign Conduct Forums On behalf of the Supreme Court of Florida and the Court’s Judicial Ethics Advisory Committee, I...
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The announcement marks the fifth year in a row the Florida Lawyers Mutual Board of Directors has declared a dividend for qualifying members. Oviedo, FL — Florida Lawyers Mutual Insurance Company announced earlier this month that its Board of Directors has declared a dividend to be paid to qualifying policyholders during 2026. This marks the...
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Marketing Agency
5 Red Flags You Can’t Ignore By Edward Gelb, ALM Founder & CEO | Aurora Legal Marketing & Consulting | Law Practice Advancement Center You hired a marketing agency with high hopes. They promised more leads, better visibility, a packed consultation calendar, and a practice on the rise. Months later, you’re staring at invoices that...
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The Attorney Who Wins the Room
By Edward Gelb, ALM Aurora Legal Marketing/Law Practice Advancement Center How Highly Competent, Ethical Attorneys Grow Their Practices Without Ever Feeling Like a Salesperson There is a word that makes most attorneys uncomfortable. Not objection. Not deposition. Not even opposing counsel. The word is sales. The moment it enters the conversation, something shifts. Shoulders tighten....
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