By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s competitive legal market, email marketing is one of the most effective and underutilized tools available to law firms. When done right, it helps build trust, improve client retention, and attract new business, all while maintaining ethical and legal standards. Whether you’re a solo practitioner...Read More
Grant Brott May 30, 2025 Originally Posted Here Imagine you are someone injured and in the hospital after a car crash. You grab your phone and search for “what to do after a car accident.” However, you don’t see the 10 or so site links that would typically show up on your screen. Instead, you...Read More
By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s digital-first world, the journey to hiring a lawyer rarely begins and ends with a personal referral or a glance at a firm’s website. Instead, prospective clients increasingly rely on online reviews to inform their decisions, making these reviews a critical asset for any law...Read More
Lawyers Choice Contact: Renee Krause 1 (720) 226-9423 rkrause@thelawyerschoice.com thelawyerschoice.com Subscription-based legal services are gaining traction — especially among solo and small firms looking for predictable revenue and streamlined workflows. But this model brings a new set of malpractice risks, particularly around scope of services, client expectations, and documentation. Ambiguous Scope = Clear Liability Traditional...Read More
By Edward Gelb, ALM Aurora Strategic Marketing and Consulting Running a law firm in today’s competitive market requires more than just practicing law. Legal expertise is no longer enough to ensure sustainable growth, consistent profitability, and a smooth client experience. The business side of the practice must be just as strong as the legal side....Read More
By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s highly competitive legal landscape, the future success of a law firm doesn’t rest solely on rainmaking partners or founding attorneys; it depends on the next generation. Cultivating and coaching your rising star associates is not just a retention strategy; it’s the foundation of long-term...Read More
Lawyers Choice Contact: Renee Krause 1 (720) 226-9435 rkrause@thelawyerschoice.com thelawyerschoice.com Most lawyers don’t realize they’re leaking sensitive data until it’s too late. Hidden in every Word document or PDF you send is metadata: tracked changes, comments, author details, timestamps, even deleted clauses. If shared without being scrubbed, that data could expose client strategies, violate confidentiality,...Read More
By Edward Gelb, ALM Aurora Legal Marketing and Consulting Owning a law firm today means balancing legal expertise with business acumen. You’re not just practicing law; you’re running a business, managing people, making strategic decisions, and trying to build a profitable and sustainable enterprise. Yet many law firm owners remain stuck, despite their talent and...Read More
By Edward Gelb, ALM Aurora Legal Marketing and Consulting How Miami Attorneys Can Grow Profitable, Sustainable, and Impactful Practices For many attorneys, success means helping clients and practicing effective law. But in today’s competitive legal landscape, especially in any vibrant legal community (like Miami-Dade or Broward), being a great attorney is only one part of...Read More
Lawyers Choice Contact: Renee Krause 1 (720) 226-9435 rkrause@thelawyerschoice.com thelawyerschoice.com Many law firms believe their legal expertise and internal policies protect them from employee claims—but that belief can be dangerously misleading. Knowing the law doesn’t prevent allegations; it only prepares you to respond to them. The reality is that law firms, like any workplace, are...Read More
