To view the original article, click here. June 6, 2025 Lauren Horwitz Law firms are investing in technologies for operational efficiency and to become more competitive in a crowded market. Increasingly, managed service providers (MSPs) are helping law firms with Microsoft 365 management so that law firms can operate more efficiently and retain clients. Here’s...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting Networking at legal events can feel like a high-stakes performance. You’re surrounded by accomplished attorneys, potential clients, and future colleagues—all while balancing a drink and trying to appear both approachable and professional. Yet, effective networking remains one of the most powerful tools for career advancement in...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting Here’s what separates winning lawyers from losing lawyers: knowing when to stay quiet. Most attorneys lose cases they should win because they can’t resist asking one more question. They get a great answer, establish a damaging fact, catch the witness in a contradiction, and then they...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s hyperconnected legal landscape, the most successful attorneys aren’t just skilled advocates; they’re visible, accessible, and present across multiple channels where their potential clients live, work, and seek solutions. The concept of omnipresence, traditionally reserved for divine attributes, has become a practical necessity for legal...Read More

By Edward Gelb, ALM Aurora Strategic Marketing and Consulting If you’re a solo attorney or small firm owner drowning in casework and considering pausing your marketing efforts to “catch up,” this article could save your practice. The decision to stop marketing when feeling overwhelmed is one of the most costly mistakes attorneys make—and ironically, it’s...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In the highly competitive legal industry, attorneys face a unique challenge: communicating complex legal services in ways that both potential clients and search engines can easily understand. Clear messaging isn’t just about good communication; it’s the foundation of effective attorney branding that drives client acquisition, builds...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting In the rapidly evolving legal landscape of 2025, successful attorneys understand that practice management extends far beyond case-by-case operations. While many lawyers excel at tactical thinking—managing deadlines, preparing briefs, and serving clients—fewer invest the time to develop a comprehensive strategic vision for their practice. Yet this...Read More

August 4, 2025 Chris Lasecki, CISSP Advanced cybersecurity consulting can be a secret weapon, helping you outcompete larger firms while building operational maturity. Is cybersecurity a universal pain point in the legal industry? “Do we have a fractional CISO? No. We can barely keep up with the technology we have, let alone figure out what...Read More

By Edward Gelb, ALM Aurora Legal Marketing and Consulting Running a successful law practice requires more than just legal expertise; it demands the strategic implementation of systems that transform your firm from a collection of individual efforts into a well-oiled machine that generates predictable revenue. By systematizing your operations, you create a practice that works...Read More

In the weeks and months before December 7, 1941 – that “day that will live forever in infamy” – the plan was simple.  When the armies of Imperial Japan came sweeping through southeast Asia, the American forces based in the Philippines would fall back upon positions in and around Manilla Bay, there to await rescue...Read More