At Consultwebs, we’re constantly evaluating how changes in the digital advertising landscape impact our law firm clients. And right now, one of the biggest shifts in years is unfolding before our eyes: the arrival of ads in Google’s AI Overviews. Let’s break down what this means, what you need to know, and most importantly—how it...Read More
Law firms are prime targets for cyber threats, facing everything from phishing attacks to system vulnerabilities. A data breach doesn’t just threaten your firm; it directly impacts client trust—the bedrock of your practice. With over 40% of law firms experiencing a security breach and costs exceeding $5 million, protecting sensitive client data isn’t just optional;...Read More
By Edward Gelb, ALM Aurora Legal Marketing and Consulting In the courtroom, the difference between a winning and losing argument often comes down to more than the law—it hinges on the art of debate. As attorneys, you are not only legal experts but also advocates, persuaders, and strategists. Attorneys must not only master legal theory...Read More
By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s digital age, attorneys must meet potential clients where they spend their time, and one of the most effective platforms for doing so is Facebook. With over 2.9 billion active users, Facebook remains the dominant force in social networking. For attorneys, it offers an exceptional...Read More
As AI further integrates into daily legal work, its role is shifting from novelty to necessity. It’s not replacing attorneys—it’s helping them work smarter. By freeing up time for legal strategy, client service, and critical thinking, AI empowers lawyers to focus on what matters most. From faster drafting to more efficient workflows and better-informed decisions,...Read More
By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s competitive legal market, email marketing is one of the most effective and underutilized tools available to law firms. When done right, it helps build trust, improve client retention, and attract new business, all while maintaining ethical and legal standards. Whether you’re a solo practitioner...Read More
Grant Brott May 30, 2025 Originally Posted Here Imagine you are someone injured and in the hospital after a car crash. You grab your phone and search for “what to do after a car accident.” However, you don’t see the 10 or so site links that would typically show up on your screen. Instead, you...Read More
By Edward Gelb, ALM Aurora Legal Marketing and Consulting In today’s digital-first world, the journey to hiring a lawyer rarely begins and ends with a personal referral or a glance at a firm’s website. Instead, prospective clients increasingly rely on online reviews to inform their decisions, making these reviews a critical asset for any law...Read More
Lawyers Choice Contact: Renee Krause 1 (720) 226-9423 rkrause@thelawyerschoice.com thelawyerschoice.com Subscription-based legal services are gaining traction — especially among solo and small firms looking for predictable revenue and streamlined workflows. But this model brings a new set of malpractice risks, particularly around scope of services, client expectations, and documentation. Ambiguous Scope = Clear Liability Traditional...Read More
By Edward Gelb, ALM Aurora Strategic Marketing and Consulting Running a law firm in today’s competitive market requires more than just practicing law. Legal expertise is no longer enough to ensure sustainable growth, consistent profitability, and a smooth client experience. The business side of the practice must be just as strong as the legal side....Read More
